junior hockey team in America would like to create a larger demand for their
product. Below is a concept that not only stuffs your empty seats, but also
gives the players a huge sense of responsibility. As a parent, I know the
purchasing power of my five year old. I also know how much I would appreciate
that a young hockey player takes the time to give back to our community, and
children, as a school volunteer.
prospects in schools program is an excellent way for clubs to generate
community interest in the program. There are a lot of potential supporters out
there that are not typically a hockey fan. Let's face it, finding quality
entertainment for the family is not an easy task. Taking the crew to a hockey
game, to see a player that the child knows from school, could be a nice
diversion that does not take a huge bite out of the wallet.
first person needed is a volunteer program coordinator. A huge advantage would
be to find a teacher to manage the program. This person could be the single
most important volunteer on your staff, especially if this program is properly
Identify the number of
players on the team's roster that could be available on Mondays. For this
example, we are going to say fifteen. Next, identify the fifteen closest public
elementary schools, with standard enrollment numbers, that are closest to the
team's home venue.
Generally, Mondays are
great for this program because it give parents the week to plan for the team's
a school volunteer, your players will float from classroom to classroom or help
with the physical education programs. The point is to get the maximum exposure
and interaction out of each school visit. The player should be at his school
when the buses roll in until the last child goes home. Parents will take
notice of the young man, especially if he is working with their children every
Monday. Even more importantly, if the children are talking about the positive
interaction they are having with your player.
Players are to always
be dressed in team apparel. Always be clean cut and shaven, and always remember
that they not only represent the team, but also the game itself. The
impressions made here, can have a lifelong impact on these kids. Make the most
Done right, and done
consistently, the result of the program could be tremendous. Imagine if just
one in ten children manage to drag mom and dad to the games. Typical enrollment
at elementary schools is over 250, so we will use that number, meaning 375 more
families a game from just fifteen schools. Youth hockey programs, hockey
experience camps, and even group field trips are all by-products of this
Pick one game each
season that can be played on a school day. Work with the program coordinator to
help identify a date that could work within the school calendar. The
coordinator will also need the help of the school districts in order to
facilitate and manage the event. A common theme is drug awareness
and the need to choose a healthy lifestyle. The players, coaching staff, and community
leaders are all to participate in pre and post-game activities. This
type of event happens all over the country and can easily translate into a huge
number of new supporters for the team.
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