Fresh primary mark to be implemented immediately
MUSKEGON, Mich. (July 23, 2012) - The Muskegon Lumberjacks, Member Club of the United States Hockey League, announce the debut of a new primary logo.
The freshly-created mark (attached to this email) will be implemented immediately. The new design centers around the award-winning logo introduced by the IHL Lumberjacks in 2008 and used by the third-year USHL club throughout its existence.
While the recognizable stylized lumberjack is in the center of the new logo, the outer edge is a modified version of the popular "saw blade" design the team revealed last season. In the new primary logo, the lumberjack replaces the italicized 'M' in the middle of the blade.
"As an organization, we have worked extremely hard to maintain a brand our community can associate with and be proud of," said Lumberjacks President Tim Taylor. "Therefore, it was important to maintain the lumberjack figure while introducing the saw blade design into the primary mark."
The logo will be put to use on official Lumberjacks merchandise and will be emblematic of the franchise as it looks toward its third season in the USHL, America's premier developer of NHL and NCAA talent.
"The saw blade design received such an overwhelmingly positive response when it was introduced as our secondary logo last season that we felt it had to become part of our primary mark," Taylor said.
The Lumberjacks have reduced the price of season ticket plans for the 2012-13 campaign to just $200! That's an average of only $6.25 for each of next season's 32 home contests. Contact the Jacks' ticket office at 231.724.JACK for more information on the unprecedented offer.
The Muskegon Lumberjacks are proud members of the United States Hockey League, the nation's only Tier I junior hockey league and the leading producer of NCAA players and National Hockey League draft picks in the United States. The Lumberjacks' organization prides itself on developing not just premier hockey talent, but also exceptional young men outside the arena of sports. For more information, visit muskegonlumberjacks.com.